Your branding is a visual, and contextual representation of your business. If your brand is a hot, delicious cup of coffee, persistence is the steam from your cup that sends that delicious aroma across the room to the noses of your potential clients.

Apply your branding to everything you do, without hesitation, without shame and mostly – without fail.

All of your visual identity, your content, your blogging, your articles, interviews, and whenever you have the opportunity – talk about your business, place your branding on your product, and never, ever let any product you create leave your hands without your brand touching it.

Persistence is the act or fact of stubbornly continuing to do something. and this is something you need to keep your brand top-of-mind, and to bring your work to light to more people more often.

Any post or note or interview that does not have your brand attached is a lost opportunity – don't let this happen.

I hope these 6 important posts have helped you

After posting all of these steps have been enlightening for me, as I have been digging into my brain deeply to find the best advice I can give to new business builders who want to put their best brand forward.

It's important for me to help as many people as possible make the most of the opportunity the online marketing platform provides for us.

Common sense – of course plays a big role in how to best represent your brand, just look to your own impressions and habits towards other brands and check-in with yourself about how certain brand behaviors affect you and your impression of them.

Notice those that are well designed, consistent, predictable or those that are amateurish, home-made, flaky, or inconsistent. Do any come to mind?

How do these affect your loyalty to them, or your willingness to engage – especially with your credit card number?

Lastly- if you need any help discerning whether or not your brand is on-point – or needs some refreshing – give me a call.
I can offer you a 30-minute strategy session to assess your brand performance from a few simple questions, and give you a path to better brand performance – all absolutely free.
It is my belief that everyone deserves the same professional online presence as the big brands, and it's my mission to bring a Professional Online Presence to all small businesses worldwide. Thanks for reading

Thomas Gaebel
IELA