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of the UI screen
Ima Helpa
is an interactive illustration cartoon created for IEC of Marina Del Rey by Thomas Gaebel.
IMA is an intreactive character, a part of the the Starbright Children's Foundation, co- founded by former General Schwarzkopf and Steven Spielberg.

Ima is part of an online interactive program called Spotlight on I.V.'s, designed to teach children about I.V.'s, and to answer frequently asked questions.

Using animation and video, Nurse Ima Helpa provides easy-to-understand answers for children ages 6 to 10 who have never had an IV, as well as for veterans of the procedure. In addition to answering the questions "What is an IV?," "Why do I need an IV?," and "How does an IV work?," Ima offers relaxation techniques for making the procedure seem a little easier.
Though the Starbright foudation had their initial launch in 1995, this part of the Starbright World website was launched in 1997, and viewed by President Clinton and Vice President Gore at the children's hospital in Washingtn D.C.

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