The Townsend Agency of San Diego hired IELA to design an ad for Genea Energy in time for the annual trade show.
This job was commisioned "on spec" meaning, we're designing before we've actually got the job. The design has to get the job.
IELA created a campaign that played on the superstition of the number 13 in high rises, and used Genea Energies placement as the thirteenth most promising comapany as a point. .
The ad got the job, and got Townsend Advisers Genea Energy as a new client.
Let the Champagne Flow!
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